How To Get Your Video Campaign to Go Viral: Spotlight on Evian’s Baby & Me...
Cute sells. European mineral water brand Evian knows it. Their “Roller Babies” campaign in 2008 that featured CGI babies doing tricks on roller skates in the park was viewed almost 250 million times,...
View ArticleStop Treating Mobile Like Social Media’s Ugly Red-Headed Step-Sister
Originally published on Soshable Raise your hand if you remember looking to web site analytics to decide if you needed a “mobile strategy”. Honestly, that ship has sailed. If your consumers are (and...
View ArticleWho Is The Big Winner In Digital Advertising?
Originally published in MediaPost Google, Facebook and Twitter are in a battle to win your ad dollars. The battle ground: a dizzying array of new targeting tools. While this means that targeting...
View ArticleThe [Un]official Content Marketing Calendar
Today is July 17. Did you know that, according to Brafton, ‘Back to School’ marketing starts…now? If you’re anything like me, you hate it when retailers start blasting Christmas music while Halloween...
View Article2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately
Originally published on ClickZ I’m on vacation. I’m currently on the very end of Long Island, NY, in a beautiful little town of beaches, a lavender farm, vineyards, and some of my most favorite...
View ArticleThese Facebook Stats Will Make You a Social Advertising Hero
Originally published in SocialFresh If you’ve been marketing to the Facebook ecosystem for any amount of time, you know how quickly things change. Frankly, I don’t see the pace slowing any time soon,...
View ArticleKeeping The Promise Of Digital Media
Originally published in Adotas The promise of digital media is the ability to reach the right people with the right content at the right time. Looking at the decline of print advertising as just one...
View ArticleWhy aren’t marketers talking about the Twitter IPO?
Originally published in GigaOM I’ve noticed an eerie silence in the digital marketing community. Very few are talking about the pending Twitter IPO. Why is that? Yes, I’ve seen the obvious article...
View ArticleWhy is Digital Marketing Success So Elusive?
Originally published in ClickZ I’ve been a digital marketer for 20 years – roughly half my life. That means I started in the early nineties. Here’s a nice digital marketing timeline if you want to see...
View ArticleHow to Optimize your Organization’s Social+Mobile Touch Points
Originally published in Thoroughly Modern Marketing I once heard Lauren Freedman, owner of the eTail group say: “Deploy your brand across all touch points yet take advantage of channel specific...
View ArticleThree ‘Light Bulb Moments’ to Illuminate Social Marketing Success
Originally published on MarketingProfs The “total time spent on social media in the US across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in...
View Article2014: The Year of Social Performance Marketing
Originally published on ClickZ Wow, 2013 has been another amazing, fast-moving year in digital marketing, ending with the Twitter IPO and what’s looking like a record holiday season. As we gaze out on...
View ArticleHow Urban Outfitters Could Step Up Their (Already Well-Practiced) Game With...
With Thanksgiving behind us, the Holiday season is officially here. OFFICIALLY here! And, for those of you who celebrated early, I (and the folks at SNL) have a message: Thanksgiving Comes First. Ok,...
View ArticleDigital Ads: How Facebook, Google, And Twitter Target Us
The promise of digital media in online advertising is the ability to reach the right people with the right message at the right time. Facebook, Google, and Twitter are all jockeying for the hearts and...
View ArticleCan Digital Finally Drive Offline Sales At Scale?
Originally published on ClickZ Digital marketers have long struggled to drive offline sales. Not only has it been near impossible to track, rendering attribution futile, but how consumers shop has...
View ArticleThe POV: 4 Things Brands Can Learn From Super Bowl Social Media Successes And...
111.5 million viewers tuned in to watch the Seahawks play the Broncos, making it the biggest Super Bowl audience ever. Per usual, the Super Bowl ads were an event in and of themselves and per usual,...
View ArticleThe End of Microsites
Originally published on ClickZ It was 2004 (only 10 years ago) and I was a digital brand manager at adidas America. I sat within the broader brand marketing department and was responsible for a few...
View Article10 first reactions to Facebook Paper
If you missed my latest post featured on Inside Facebook, here it is again! Facebook Paper for iPhone and iPod recently hit the iOS App Store and if you haven’t downloaded it, you should. It’s actually...
View ArticleThe POV: 5 Ways Automotive Marketers Are Using Facebook, And Crushing It
In this installment of The POV, ShopIgniter CEO Matt Compton explains five ways sophisticated automotive marketers are using Facebook to drive real business and brand goals. Q: What are some ways...
View Article3 Facebook Tactics For Driving To In-Store Events
There are many helpful articles on the interwebs that provide ideas and tactics for using social to generate buzz and momentum for your offline events. These can be valuable resources but if you’re...
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